OPTX, the quickly growing casino data software company, has announced the addition of El Cortez Hotel & Casino to its rapidly expanding book of business.
Las Vegas’ El Cortez, the longest continuously running hotel and casino in Las Vegas, has selected OPTX for its full suite of slots, player development and marketing products.
“We could not be more excited to be implementing the full suite of OPTX programs. Every piece of our operation will now be streamlined, making us more efficient than ever,” Joe Woody, Chief Financial Officer at El Cortez Hotel and Casino, said.
“We are thrilled to welcome the team at El Cortez Hotel & Casino to the future of data analysis. With OPTX, El Cortez will have access to data that will create a 360 view of their operations. A boost to the revenue and the guest experience creates a win for everyone,” Brooke Fiumara, co-CEO at OPTX, said.
Providing customers a best-in-class product, OPTX addresses the unique challenges operators face through modern technology. The software provides an end-to-end solution focused on slots, marketing and campaigns, player development, and artificial Intelligence. The data intelligence used by OPTX creates actionable recommendations for casino operators, provides real-time individualized insights to ensure that no actionable player is missed, and empowers teams to spend less time compiling the data and more time implementing strategies that increase guest visitation, revenue, and profitability.