Z Capital Partners, the private equity arm of Z Capital Group, has announced the completion of the merger of its affiliated portfolio companies Affinity Gaming (Affinity) and Sports Information Group (SIG), creating Affinity Interactive. The transaction was previously announced on 14 June 2021.

Affinity Interactive has offerings in regional gaming and horse wagering, and is soon to launch social gaming, iGaming, and sports betting, reaching one million customers across the US alone. With leading regional casinos in Nevada, Missouri, and Iowa, and its advanced technology, digital and media platforms, and online betting presence, the Company is positioned to capitalize on the continued momentum in sports betting and iGaming globally.

Mary Beth Higgins, Chief Executive Officer of Affinity Gaming, and Itay Fisher, Chief Executive Officer of SIG, will continue to lead their respective business units.

“We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today’s gaming industry with a world class digital offering and significant growth opportunities. With the rapid expansion of online gaming in the US and abroad, and the continued growth of the sports and online betting industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed casino properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide. We look forward to delivering on the many opportunities ahead as we leverage Affinity Interactive’s offerings and become the premier gaming, digital and media platform,” James Zenni, Founder, President, and CEO of ZCG and Chairman of Affinity Interactive, said.