Deal with German Tote sees race tracking and data monetisation available across thoroughbred and harness tracks in Germany
German Tote has selected Total Performance Data (TPD), the world’s leading live horse racing data provider, for race tracking and data monetisation across all 19 thoroughbred racecourses and several harness tracks, starting at Berlin’s Hoppegarten for the beginning of its turf season in late March.
German Tote recognises the numerous ways in which horse tracking can enrich the sport, with live running orders displayed on racecourse big screens a significant aspect of its appeal. TPD is also tasked with providing data feeds and in-play odds to bolster engagement and betting turnover.
In addition to showcasing live race graphics, German racing punters will gain insights from state-of-the-art sectional timing and stride data that TPD delivers.
The deal means that renowned races such as the Deutsches Derby and the Grosser Preis von Berlin will now join prestigious events like the Dubai World Cup, Ascot, the St Leger, Melbourne Cup and Breeders’ Cup within the comprehensive racing data portfolio of TPD and follows the news of the recent announcement of the merger between TPD and Australasia’s largest live racing data company, tripleSdata.
“After a careful review and trials of different systems, like many others, we chose TPD,” the Managing Director for German Tote, Riko Luiking, said. “It has a great system, significant experience and represents value for money. We have also been impressed with its hardware partner, GMax, who is already underway and expecting to have all 19 racecourses live by August.”
“We’re so pleased to welcome German Tote and German racing after over a year of work between both teams,” the Chief Executive Officer for TPD, Will Duff Gordon, said. “It’s important to produce in-race performance metrics to boost interest in German horse racing, especially its classics, with breeders, punters and horsemen ready to act on the content.
“On the back of our recent merger with tripleSdata, it’s great to keep up the momentum as we surpass 120 worldwide racecourses.”
