Optimove, the #1 CRM Marketing Solution for iGaming, has announced the promotion of Motti Colman to the role of VP of Revenue, Gaming. In his new capacity, Colman will oversee the global Online Gambling commercial division, which includes teams in the United States and EMEA, responsible for both new and existing businesses.
Colman brings substantial experience to his new role, having spent nine years with Optimove. Before this promotion, he served as its Senior Director of Sales. In total, Colman has over fifteen years of experience in sales and business development, spanning online and offline gaming and retail verticals. Colman is well-equipped to lead Optimove’s growth strategy in the iGaming market.
His appointment reflects Optimove’s commitment to expanding its presence and delivering customer-centric CRM marketing solutions tailored to the iGaming industry’s unique requirements. Colman’s deep understanding of the company’s objectives and industry knowledge positions him to continue contributing significantly to the iGaming industry.
Optimove’s Founder & CEO, Pini Yakuel, expressed his confidence in Motti as a critical player in the company’s growth trajectory, stating, “Motti’s expertise in iGaming marketing has played a crucial role in Optimove’s position as the leading CRM player in the iGaming industry. His deep knowledge and effective problem-solving have been significant contributors to our success. Under Motti’s leadership, we are doubling down on our commitment to help our clients deepen player loyalty and maximize customer lifetime value.”
Motti Colman, VP of Revenue Gaming at Optimove, said, “I am humbled to spearhead Optimove’s global iGaming revenue initiatives. Reflecting on my journey since joining Optimove in 2015, it’s remarkable to witness our evolution into a global superpower serving over 1,200 brands. Becoming the leading CRM marketing solution for the iGaming sector has been an incredible journey, and I eagerly anticipate the exciting chapters ahead.”
The announcement comes on the heels of Optimove’s launch of OptiGenie, a comprehensive AI-powered suite embedded in Optimove, the first Customer-Led Marketing Platform. Optimove’s clients are now empowered by AI to optimize marketing workflows from insight to creation and through orchestration.
