Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO), and its subsidiary Chartboost, a leading mobile programmatic advertising and monetization platform, today announced Chartboost Mediation. Chartboost Mediation is the next iteration and largest expansion of the company’s Helium platform to date, making it one of the most advanced mediation solutions in the market. Alongside its full suite of products, Chartboost Mediation makes Chartboost an all-in-one, comprehensive solution for mobile app developers and publishers. Chartboost Mediation is currently being implemented across Zynga’s vast portfolio of games and Take-Two mobile titles, showing the breadth and scale of capabilities developers can use for monetization.
Chartboost Mediation’s features include:
- Access to industry-leading demand sources: Developers can easily tap into premium demand sources that may feature high-value, engaged users with greater retention rates. Now integrating with 30+ industry-leading partners, with more to come.
- Support for New Ad Formats: Chartboost Mediation now supports additional innovative and effective ad formats including VAST 4.x, playables, native, and rewarded interstitials, giving developers the flexibility to engage their audience in the exact way that fits their needs.
- Program Management: Developers have complete control over the real-time optimization parameters for their mediation program to ensure the best ad for a given user is filling their ad slot. Additionally, developers can access Chartboost’s white-glove customer service to help with campaign performance and troubleshooting.
“Chartboost Mediation’s new offerings mark a significant milestone toward our goal of helping mobile app developers grow a successful business built for a global audience,” said Rich Izzo, CEO of Chartboost. “We believe giving developers more control of the monetization process strengthens their ability to focus on creating world-class games and entertaining experiences to engage their audiences.”
Since 2019, Chartboost has partnered with mobile app developers and publishers to seamlessly grow and scale their monetization through a transparent, unified auction and access to premier demand sources. Developers are given the rare opportunity to fully control the complete mediation process, from testing to fraud prevention, and allow real-time optimizations to maximize fill rates, eCPMs, and ultimately revenue. Chartboost Mediation is trusted by some of the largest mobile app developers and publishers because of its ability to handle a wide range of use cases or ad volume needed, all while maintaining a privacy-centric user experience.
