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Betclic Group has entered into a partnership with the French Football Federation (FFF).
The five-year deal will see the Bordeaux-based operator serve as an official partner of the country’s football governing body until the 2026 World Cup.
As a partner of the French football governing body, Betclic will sponsor all French national teams and will also become an official partner of both the Coupe de France and the country’s amateur football scene.
Betclic had previously acquired the sponsorship rights to the Ligue de Football Professionnel (LFP) in July 2020, becoming an official partner of the top-flight Ligue 1 and second division Ligue 2 from 2020/21 to 2022/23.
Nicolas Béraud, Founder and CEO of Betclic, said: “For more than fifteen years, Betclic has been a major player in French football, so we are very proud to become a partner of the teams of France, the Coupe de France and amateur football.
“We support its development notably through our partnerships with numerous clubs and the Professional Football League. Betclic will therefore be closer to French fans for the next international, national and local events in order to experience football like nowhere else and to exalt their passion for sport. This collaboration confirms Betclic’s commitment and support to the development of French sport.”
Noël Le Graët, President of FFF, said: “We are delighted that Betclic is joining the circle of our partners. This new collaboration with a dynamic French company, a historical leader in its market, makes all the more sense since Betclic is invested and renowned in football.
“In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the flagship competition of French football which brings together more than 7000 professional and amateur clubs at each edition, and its two million practicing licensees, educators, referees and managers who share this common passion for football throughout France.”