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The collaboration marks the cosmetics brand’s first move into Gaming and Esports
GIRLGAMER has partnered with Charlotte Tilbury Beauty, a world-renowned, female-led brand that empowers everyone to look and feel like the best, most beautiful versions of themselves through award-winning skincare and makeup, to bring leading cosmetics, activations, and masterclasses to female gamers around the world.
The partnership will include a series of digital activations as well as collaborations on future global campaigns and GIRLGAMER events, starting with an exclusive masterclass ‘Level Up Your Glam’.
“Charlotte Tilbury’s exciting collaboration with GIRLGAMER brings well-deserved recognition to the female gaming communities’ continued growth, helping gamers integrate their unique style into their streams”, says Andreia Neto, Partnerships Manager of the GIRLGAMER Esports Festival.
The masterclass will be held on August 16th, 8PM CET by Charlotte Tilbury skincare and makeup experts, broadcasted live at GIRLGAMER’s Twitch channel – twitch.tv/girlgamer
One lucky viewer will have the chance to WIN the complete masterclass kit containing over £800 of Charlotte Tilbury products by participating on a giveaway currently active on social media!
eSports
Published
2 hours ago
on
August 4, 2021
Photo Source: WePlay Holding
Reading Time: 2 minutes
The esports media holding company is a finalist in the Esports Creative Team of the Year category of one of the main awards of the industry.
Since 2021 started, WePlay Esports has held a number of events as a tournament organizer, including the first season of the WePlay Ultimate Fighting League, WePlay AniMajor, and the WePlay Academy League. Also, it was an official broadcaster of Flashpoint Season 3.
“For the audience to get something more than just a tournament, you need to act on bold ideas and set trends. I am happy that our creative approach was appreciated. The nomination is a good sign — it means that all the talent and resources we put into our events matter for the industry. We continue to be dedicated to the community and to our vision of an esports event, which is not just an exciting tournament, but also a vibrant entertainment show,” says Maksym Bilonogov, chief visionary officer and general producer at WePlay Esports.
“Any creative idea is always more than what occurs in your mind when thinking about a game. Because the same people who are playing Dota 2, CS:GO, or Valorant right now may turn off the computer and watch some Netflix or anime series, read a book, or attend a concert in the next couple of hours. People have many different interests and hobbies. With our tournaments, WePlay Esports is showing that the audience’s interests are important, that they are not alone in their likings. That is why the gaming community responds to our efforts and ideas with nominations like this one. The whole WePlay Esports team is grateful for the nomination and enormously happy to meet the audience’s expectations again and again,” says Iryna Chuhai, head of tournament marketing at WePlay Esports
The Esports Awards is dedicated to showcasing top-class performance and innovation from, among others, the players, teams, media, hardware providers, games, events, and personalities within the scene.
eSports
Published
2 hours ago
on
August 4, 2021
Reading Time: 2 minutes
Esports has always grown much faster in the developed economies such as North America and Western Europe due to sophisticated IT infrastructure. Major esports titles also mostly played on PC, which posed significant entry barriers for those living in developing markets. This is now changing due to smartphones being more accessible than ever with major esports opportunities for developing markets such as Southeast Asia, where mobile gaming dominates.
A new consumer insight study conducted by Newzoo showed that a whopping 82% of the total online Southeast Asia population plays mobile games with 39% being mobile-first gamers.
“We are seeing the rise of esports from being played via traditional PCs and consoles to mobile esports, and this is influenced by new developments in improved mobile hardware and 5G networks,” said James Yang, Director of PUBG MOBILE Global Esports, Tencent Games.
Southeast Asia as the region has seen the fastest revenue growth in the global esports industry. Esports revenue in Southeast Asia is expected by Newzoo to grow at a healthy CAGR (2019 – 2024) of +20.8% to reach US$72.5 million in 2024. The growth rate is nearly double the global CAGR of +11.1% for the sector.
By the end of 2021 the region will hit 42.5 million esports audiences. In Southeast Asia, the spectacular rise of esports has been fuelling the games market. The region’s unique mobile-first nature means the two most-watched esports events are mobile games – PUBG MOBILE and Mobile Legends: Bang Bang.
PUBG MOBILE has an expansive competitive presence in Southeast Asia with esports opportunities at all levels of play from its PUBG Mobile Club Open to its PUBG Mobile Pro League Southeast Asia Championship. In PUBG MOBILE’s latest global tournament, PUBG Mobile World Invitational 2021, Thailand based Valdus Esports were crowned winners of the PMWI East showcasing the strength of the region.
“Esports is a significant trend that few can ignore, and stakeholders from within the industry and outside of it will benefit by coming together to further develop and enhance the ecosystem. It’s no doubt a catalyst that will spur the growth of various relevant industries with innovations in the region and across the world,” said James Yang, Director of PUBG MOBILE Global Esports, Tencent Games.
