Simplicity Esports and Gaming Company has acquired the assets of a gaming center previously owned by a PLAYlive Nation franchisee in Vancouver.
The gaming center was originally opened in 2013 and has a database of over 17,000 unique customers. The venue is expected to reopen in mid-April.
“The Vancouver location is our fourteenth corporate owned gaming center and eighth on the West Coast. We plan to continue with strategic gaming center acquisitions as well as construction of new locations throughout 2021. The disruptions in the commercial real estate market, due to COVID-19 lockdowns have created an amazing opportunity to partner with landlords that are enthusiastic about our esports gaming centers being an experiential draw to increase foot traffic for their malls. I expect Vancouver and our other corporate gaming centers with percentage rent leases to be profitable within the first 30 days of operating at full capacity,” Roman Franklin, CEO of Simplicity Esports, said.
