Or has been leading and creating creative content since 2004. Previously Head of Music at ynet, Israel’s biggest news site, and VP Content at utab; in 2011 he founded Papazone, one of the world’s most innovative online communities for dads. Since 2017 he heads one of leading creative and social marketing agencies, Lemur Creatives, building well known international brands. That same year he was voted by Profile magazine and The Israeli Digital Organization as one of the top 100 most influential people in the digital world in Israel.