Marina has over 20 years of experience in Operational, Performance, and People management, with the last 6 years focused on iGaming. As the Head of Customer Service for Enlabs, she gained valuable insights into customer needs and behavior through hands-on customer service operations. With this experience, Marina transitioned to the Head of RG role, where she focuses on Safe and Responsible gambling, ensuring the human factor meets commercial sustainability, regulatory requirements, and modern technologies. She firmly believes that Safe Gambling is crucial in sustaining the industry long-term, and emphasizes the need to change people's mentality and perception of the gaming industry. Marina advocates for collaboration between regulators, operators, publicity, and media to achieve this goal.