Joyce started her first business at the age of 14 and never looked back. At the age of 28, she was the youngest national magazine publisher in the United States. She worked for The Direct Marketing Group in New York City and was responsible for some ground-breaking promotional programs including one of the first syndications between a catalog and a magazine. As a Celebrity Futurist, she has appeared over 70 times on local and national television in the US, New Zealand, and Ghana. As a professional speaker, Joyce has spoken in 30 countries, in 47 of the United States, on 7 continents, and on the 7 seas. Her Herman Trend Alert is read weekly by 29,000 people in 90 countries in three languages. Joyce is often quoted in the media, including in the US in Industry Week, TIME, Entrepreneur, and Forbes. Joyce has written a total of 6 books, including 3 bestsellers.