Ivana has over 12 years of experience in SEO working in some of the most competitive niches, she has been working with iGaming for the last 7 years. Ivana was previously at William Hill/Mr. Green International, Catena media, and Betsson. Her biggest passion within SEO is the technical part of the channel as she loves resolving difficult issues and seeing the positive impact of the fixes. Ivana is also a well-seasoned conference speaker, covering several conferences in Africa, America, and Europe. Ivana is an author of the original SEO test – Can you rank a website using only nofollow links? which she has published in 2 parts with a 1 year follow up on the links and websites performance. She enjoys writing and publishing on SEO and marketing topics and is a recurring judge on the industry popular iGaming idol for the SEO category.