Irina is the Head of Metaverse Growth at Unique Network, the NFT chain for Kusama and Polkadot. At Unique, her mission is to empower creators and develop metaverse partnerships. Irina is also active as a Polkadot Head Ambassador for Western Europe, Regional Co-Chair London to FIBREE (Foundation for International Blockchain and Real Estate Expertise) and a Chairperson for Global Council for The Promotion of International Trade, SDGs Global Impact Startups GCPIT UK. With over 10 years of experience, she has established herself as an international business development professional in strategic partnerships, analysis of foreign markets, and business planning across the UK, EU, and Russia. Irina co-founded Design B2C in London, UK, a crypto fintech boutique advisory which focuses on DeFi, Web 3.0 services, NFT’s, and real estate tokenization. Advisory designs strategies and workshops for support real estate companies, family offices, charities, and fintech companies wanting to unleash the opportunities of the third generation blockchains and Web3 technologies.