Geoff Reiss is the GM of Yahoo Sports. His career in media has spanned digital, print, television and live events and he’s helped shape some of the most innovative and successful media businesses in sports. After spending six years at Spy Magazine he joined Starwave, a digital media and technology company founded by Paul Allen. While at Starwave, Reiss oversaw the launch of ESPN.com, NFL.com, NBA.com and NASCAR.com and managed the creation of ESPN’s Fantasy and Insider products. While at ESPN he managed ESPN the Magazine, oversaw the development and acquisition of the Peabody Award winning documentary Black Magic and led ESPN’s licensing efforts including the company’s groundbreaking deal with Electronic Arts. After leaving ESPN Reiss was the CEO of the Professional Bowlers Association, led sports partnerships at Twitter and grew early stage digital media companies as a consultant and board member. Reiss leads Yahoo Sports and works with Verizon, Verizon Media’s corporate parent developing the next generation of digital sports experiences for fans across all platforms in all territories.