Dana Lihotina is a seasoned PR and branding maven with a distinguished track record in the fintech arena. Notably, she played a pivotal role in securing a whopping 3.3M EUR in startup funding. Dana's fintech journey also includes the inception of the Noda London brand, a unique intertwining of fintech with fashion, influenced by the juxtaposition of Japanese minimalism and audacious street-style culture. She is a vocal advocate for gender parity in fintech, a proud member of Women in Open Banking, and a beacon for female empowerment, as reflected in her association with TechChill's "Women with Wings" event. Dana's tale offers a rich tapestry of insights, making her a luminary in the world of fintech.