Dana Lihotina

Dana serves as the Chief Marketing Officer at Beneflo, where she focuses on making employee benefits straightforward and centered on personal choice. With 8 years of experience across fintech, investments, real estate, and iGaming, she has moved away from traditional corporate playbooks in favor of strategies that actually get noticed.

Her background is a mix of high-level project management and creative experiments, like the time she spent seven months in Spain to secure €3.3M in startup funding or when she launched a fashion line to help a payments company stand out. Whether she is managing PR for firms like Noda and DECTA or organizing events for thousands of people, Dana’s goal is to bridge the gap between technical products and the people who use them.

A regular contributor to the Women in Open Banking network and an active voice on LinkedIn, she joins the Hipther Baltics conference to talk about why an open mindset and a bit of bold thinking are essential for any brand that wants to lead its field.