Simplicity Esports and Gaming Company has announced that it has received a record number of applications submitted via its wholly-owned subsidiary, PLAYlive Nation’s website, from potential franchisees interested in purchasing new franchise territories and opening Simplicity Esports gaming centers.

New franchisee applications include disclosure of financial information, desired territory, and business background. New applicants typically take 30–60 days to move through Simplicity Esports’ internal vetting and sales process. The vetting process is designed to approve only those applicants that Simplicity Esports believes have the financial and business experience needed to become a franchisee owner-operator of a Simplicity Esports gaming center.

New franchisees are assisted with site selection and lease negotiation, as well as planning, renovations, and build out. Single franchise territories are currently sold for a $45,000 purchase fee, while some discounts may be available for the purchase of multiple territories.

“I am enthusiastic about our prospects for 2021. The combination of our growing corporate owned and franchisee owned gaming center infrastructure is a testament to our commitment to remaining the largest footprint of esports gaming centers in the U.S. I attribute the record number of franchisee applications to pent up demand caused by COVID-19 disruptions. I expect the demand will continue to increase as a growing number of states lift restrictions that have been in place for almost a year,” Roman Franklin, President of Simplicity Esports, said.