Sportflare and gaming, is pleased to announce a product and distribution partnership with GameScorekeeper (“GameScorekeeper”), a leading esports data provider for betting, fantasy sports and media.

This long-term partnership will see GameScorekeeper distribute Sportsflare’s AI-powered odds solutions to its impressive suite of B2B sportsbook clients, while powering Sportsflare with high integrity esports data. The Sportsflare products offered by GameScorekeeper will now include pre-match and in-play odds feeds, and also the first esports ‘Bet Builder’ solution in the market. Bet Builders have shown a stellar track record in traditional sports such as soccer, achieving high margins and additional turnover.

Using AI and proprietary technology, Sportsflare have created many new esports betting markets for CS:GO, League of Legends, and Dota 2. With the recent addition of Valorant and Overwatch to GameScorekeeper’s platform, both Sportsflare and GameScorekeeper will soon boast comprehensive odds offerings for popular first person shooter (FPS) titles.

“We’re excited about the partnership with GameScorekeeper,” said Max Polaczuk, Chief Executive Officer of Sportsflare. “In particular, we see a massive opportunity to bring more esports titles, such as Valorant, to market by combining our solutions. We are obsessed with creating new experiences for esports betting, and this partnership helps us deploy those new experiences to millions of bettors in a relatively short time.“

“Sportsflare has been a long standing partner of GameScorekeeper and we’re delighted to extend our agreement further. Combining our powerful esports data services with market leading odds solutions and the industry’s first esports Bet Builder, represents a fantastic opportunity” said Marc Burroughes, Chief Commercial Officer of GameScorekeeper.