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Enthusiast Gaming Holdings, a media and content platform for video game and esports fans to connect and engage, announced the results of its latest custom study with Nielsen, the leading global source for media and sports measurement, to measure the total social reach and Twitch viewership of the Company’s Luminosity Gaming esports audience.

With time spent on game streams, forums, and communities now nearly equal to time spent actually playing video games (Accenture, Gaming: The Next Super Platform, April 2021), Luminosity Gaming’s roster of 50+ leading esports content creators and streamers provides a unique opportunity for brands looking to reach and engage Gen Z and Millennials, with an audience measured by Nielsen.

The results of the latest custom Nielsen study for January 2022 show that Luminosity Gaming’s total social following is now over 145M globally, having grown 13% since the last study in October 2021. In addition, the hours watched for Luminosity Gaming’s esports team on Twitch surpassed 32M globally in January, an increase of 34% since the last study.

“Luminosity is now head-and-shoulders above any other professional esports organization when it comes to time watched. This massive esports audience, combined with our top-ranked digital media property, makes Enthusiast Gaming the best partner for any major brand trying to connect with Gen Z and Millennials,” Adrian Montgomery, CEO of Enthusiast Gaming, said.