Riva Technology and Entertainment and Galaxy Racer acquires VY Esports in play to own MENA/SEA fan engagement, Raine Ventures senior executive to join their advisory boards

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Riva Technology and Entertainment (RTE), the leading gaming and technology investment group, together with its sister company, Galaxy Racer (GXR), the largest esports, gaming and lifestyle organisation in the world, has announced its acquisition of VY Esports.

The VY Esports platform POPC Lounge enables creators to connect with their superfans through monetized digital experiences involving livestreams, 1:1 live video chats, merchandise sales, and other unique online engagements. The company also services the live events industry by creating a hybrid model, adding a new revenue stream so viewers from around the world can access selected live content and interact with talents through digital activations. The POPC Lounge platform will serve as the virtual arm for the upcoming ‘POPC Live!’ mega event in Dubai that is beginning in March 2022.

Founder and CEO of Riva Technology and Entertainment, Founder and CEO of Galaxy Racer, Paul Roy, said: “We are excited to announce Riva Technology and Entertainment and Galaxy Racer’s acquisition of VY Esports, which we absolutely believe will bring amazing synergy to our group of companies. We are delighted to work with our new board member from VY Esports and advisory board member from Raine Ventures, as we leverage on their expertise to grow the business. They will play an important role as we continue in our endeavour to develop compelling experiences for our audiences as we head towards global domination in the esports, gaming, lifestyle and entertainment ecosystem. I am delighted to welcome Oleg Butenko to the board of Riva Technology and Entertainment. His extensive experience across technology, esports and entertainment will give us an exceptional cutting-edge advantage and will be an asset to the board.”

Founder and CEO of VY Esports, Oleg Butenko, said: “We are thrilled to be part of Riva Technology and Entertainment and Galaxy Racer, as we strongly believe in Paul Roy’s vision. With the POPC Lounge platform we will push hyper growth across the vast RTE and Galaxy Racer influencer network. As we scale globally, we will bring direct, monetizable, fan engagement to major regions like South East Asia, Africa, the Middle East, and the United States by offering a new strategy for monetizing virtual engagements between creators and fans.”

Managing Partner of Raine Ventures, Gordon Rubenstein, added: “We are confident with Paul Roy and Oleg Butenko’s strategic vision, their deep industry knowledge and excellent foresight, they will be able to elevate the group to the next level and we believe they have the opportunity to aggressively grow the platform.”

VY Esports was founded by CEO and founder Oleg Butenko, a digital entrepreneur who has founded businesses focused on music, telecom, and esports. As part of the acquisition, Oleg Butenko, Founder and CEO of VY Esports will be joining the board of Riva Technology and Entertainment. Additionally, Gordon Rubenstein, Managing Partner of Raine Ventures will be joining the advisory boards of both Riva Technology and Entertainment and Galaxy Racer.

Riva Technology and Entertainment (RTE) was founded in 2002 with a global presence stretching from the USA to East Asia. RTE has successfully been delivering the “vision of
tomorrow”. RTE’s group of companies hold an industry advantage in their ability to successfully take every project from concept to execution; all housed under one roof. The complementary companies cover location-based entertainment, brand and Intellectual Property licensing, content development, consumer products, gaming, and esports.

RTE has a 20-year history of dealing with partners in multiple sectors of the gaming industry, evidenced by their highly experienced core team.

European Gaming Media and Events is a leading media and boutique event organizer in the European Union with a monthly reach of +110,000 readers. The official company (PROSHIRT SRL), has been listed for 4 years in a row among the top 3 Advertising and market research agencies in the local Top Business Romania Microcompanies based on the Financial Reports.