Despite relentless efforts from businesses and tech providers, fraudsters continue to siphon off billions annually.
According to the “2024 State of Fraud” whitepaper by Telesign, a customer identity and engagement solutions provider, U.S. fraud victims suffered nearly US$8.8 billion in losses in 2022, with global projections potentially reaching US$95.9 billion by 2027.
This issue is particularly severe for fintech firms in the Asia-Pacific (APAC) region, where the sector is rapidly expanding.
The Evolving Fraud Landscape
- APAC has seen a significant rise in corporate data breaches, heavily impacting fintech companies.
- According to IBM Security’s report, APAC had the highest average cost of a data breach globally, averaging US$3.24 million in 2021.
- This highlights the critical need for robust fraud protection measures among APAC fintechs, given the substantial financial consequences of data breaches in the region.
- Additionally, generative AI tools pose a new challenge to APAC fintechs, enabling fraudsters to create sophisticated phishing schemes and synthetic identities.
- This technology allows fraudsters to exploit vulnerabilities in fintech platforms, making advanced fraud prevention strategies essential.
- The APAC region is also a leader in adopting innovative payment methods like Buy Now, Pay Later (BNPL).
- According to a report by McKinsey, APAC accounted for nearly 40% of the global BNPL transaction volume in 2020.
- However, this rapid adoption attracts fraudsters, leading to a significant increase in BNPL fraud in the region.
Synthetic Identity Fraud Among Common Fraud Tactics
- APAC fintechs face the growing threat of synthetic identity fraud, where fraudsters create fake personas using real individuals’ Personally Identifiable Information (PII).
- This emerging fraud type poses significant challenges to fintech firms’ identity verification processes in APAC.
- Account Takeover (ATO) and promotion abuse are also common fraud tactics affecting APAC fintechs.
- ATO incidents can result in substantial financial losses and reputational damage for fintech companies in the region.
Impact on Both Consumers and Fintech Brands
- Fraud not only harms consumers’ financial and mental well-being but also erodes trust in APAC fintech brands.
- Fintech companies must prioritize fraud prevention to maintain customer loyalty and brand integrity in the fiercely competitive APAC market.
Balancing Security and User Experience
- APAC fintechs struggle to balance robust security measures with a seamless user experience.
- A report by PwC highlighted that 67% of APAC consumers prioritize security when using digital services, indicating the importance of effective fraud prevention strategies without compromising user convenience.
Source: fintechnews.sg
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