Sharing that today, Aristocrat Interactive, a groundbreaking business segment in Real Money Gaming (RMG), is officially making its debut in the industry – emerging as a global leader in technology solutions for online RMG, offering a comprehensive range of gaming content, proprietary platforms, and systems, alongside iLottery services. The launch signifies the successful culmination of Anaxi and Neo Group Ltd.’s recent merger.
With a goal to be the premier global platform and service provider for the regulated RMG industry, Aristocrat Interactive’s mission is to bring joy to life through the power of play by creating the new frontier of connected experiences for operators and players. Comprised of five go-to-market segments – Gaming Systems, iLottery, iGaming & Sports, iGaming White-Label, and Content & Aggregation, Aristocrat Interactive is uniquely poised to serve the entire RGM industry:
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iLottery – Aristocrat Interactive iLottery helps municipalities bring their lotteries online. Offering turnkey solutions that support platform development/operations, content, and marketing programs.
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Gaming Systems – The casino gaming systems arm of Aristocrat Interactive offers land-based operators best-in-class technologies and solutions, including accounting, casino management systems, loyalty, and marketing. Designed with a deep understanding of day-to-day casino operations, these technologies enhance efficiency and ensure seamless player experiences.
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iGaming & Sports – Aristocrat Interactive’s iGaming and Sports offers online operators a comprehensive suite of content and technology products for running an online gaming and/or sports betting programs. Services are fully modular, customizable to meet operators’ unique needs and developed with the players’ experience at the forefront.
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iGaming White-Label – Offering full front-end and back-end services to independent casino and sportsbook operators, Aristocrat Interactive iGaming White-Label provides operators an easy-entry to break into the RMG business; offerings include customer support, retention teams, digital wallets, and 360 platform support.
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Content & Aggregation – Combines the leading content aggregator behind innovative products including the Fusion® aggregation platform and the Ignite® Studio development program, with a portfolio of more than 440 titles including leading brands from Aristocrat, Wizard Games™ Studio and Roxor™ Gaming.
Starting today, all former business operations under Anaxi and Neo Group Ltd. (including NeoGames, Aspire Global, BtoBet, and Pariplay) will now function as Aristocrat Interactive.
