Dublin, Aug. 30, 2021 (GLOBE NEWSWIRE) — The “Marketing Resource Management Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026” report has been added to ResearchAndMarkets.com’s offering.

The global marketing resource management market exhibited strong growth during 2015-2020. Looking forward, the publisher expects the market to grow at a CAGR of 11.8% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.

Marketing resource management (MRM) refers to a cloud-based software application that is used by organizations for effectively managing and centralizing their marketing operations. It enables the organization to unify brand compliance, marketing workflows and tracking their return on investment (ROI). It primarily performs budgeting, planning and management of the marketing assets, content and project, and analyzing the effectiveness of marketing communications and initiatives. Owing to these benefits, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), healthcare, retail and automotive.

The emerging trend of digitization, along with the increasing utilization of cloud-based MRM solutions across the globe, represent as the key factors driving the growth of the market. Organizations are rapidly shifting toward cloud and software-as-a-service (SaaS)-based solutions to create a marketing ecosystem that is highly cost-effective and customizable. Furthermore, the integration of MRM with artificial intelligence (AI) and big data tools for data-driven marketing, is also providing a boost to the market growth. These technologically advanced solutions assist organizations in gauging the effectiveness of their digital marketing assets and take corrective measures for maximum profits. The growing organizational demand for personalized brand imaging is acting as another growth-inducing factor. MRM is programmed to deliver customer-centric content for enhanced brand experience with unique customer profiles and improved market presence of the organization, which is facilitating its adoption by various organizations. Other factors, including rapid urbanization, increasing expenditure capacities of the consumers and extensive research and development (R&D) in the field of information technology (IT), are projected to drive the market further.

Breakup by Solution Type:

  • Marketing Reporting and Analytics
  • Capacity Planning Management
  • Financial Management
  • Creative Production Management
  • Brand and Advertising Management
  • Marketing Asset Management
  • Others

Breakup by Deployment Type:

  • Cloud-based
  • On-premises

Breakup by End-User:

  • Large Enterprises
  • Small and Medium Enterprises

Breakup by Vertical:

  • Media and Entertainment
  • Retail
  • BFSI
  • Healthcare
  • Consumer Goods
  • Automotive
  • Manufacturing
  • Apparel
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Latin America
  • Brazil
  • Mexico
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation, Workfront Inc., etc.

Key Questions Answered in This Report:

  • How has the global marketing resource management market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global marketing resource management market?
  • What is the breakup of the market based on the solution type?
  • What is the breakup of the market based on the deployment type?
  • What is the breakup of the market based on the end-user?
  • What is the breakup of the market based on the vertical?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global marketing resource management market and who are the key players?
  • What is the degree of competition in the industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Marketing Resource Management Market

5.1 Market Overview

5.2 Market Performance

5.3 Impact of COVID-19

5.4 Market Forecast

6 Market Breakup by Solution Type

6.1 Marketing Reporting and Analytics

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Capacity Planning Management

6.2.1 Market Trends

6.2.2 Market Forecast

6.3 Financial Management

6.3.1 Market Trends

6.3.2 Market Forecast

6.4 Creative Production Management

6.4.1 Market Trends

6.4.2 Market Forecast

6.5 Brand and Advertising Management

6.5.1 Market Trends

6.5.2 Market Forecast

6.6 Marketing Asset Management

6.6.1 Market Trends

6.6.2 Market Forecast

6.7 Others

6.7.1 Market Trends

6.7.2 Market Forecast

7 Market Breakup by Deployment Type

7.1 Cloud-based

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 On-premises

7.2.1 Market Trends

7.2.2 Market Forecast

8 Market Breakup by End-User

8.1 Large Enterprises

8.1.1 Market Trends

8.1.2 Market Forecast

8.2 Small and Medium Enterprises

8.2.1 Market Trends

8.2.2 Market Forecast

9 Market Breakup by Vertical

9.1 Media and Entertainment

9.1.1 Market Trends

9.1.2 Market Forecast

9.2 Retail

9.2.1 Market Trends

9.2.2 Market Forecast

9.3 BFSI

9.3.1 Market Trends

9.3.2 Market Forecast

9.4 Healthcare

9.4.1 Market Trends

9.4.2 Market Forecast

9.5 Consumer Goods

9.5.1 Market Trends

9.5.2 Market Forecast

9.6 Automotive

9.6.1 Market Trends

9.6.2 Market Forecast

9.7 Manufacturing

9.7.1 Market Trends

9.7.2 Market Forecast

9.8 Apparel

9.8.1 Market Trends

9.8.2 Market Forecast

9.9 Others

9.9.1 Market Trends

9.9.2 Market Forecast

10 Market Breakup by Region

10.1 North America

10.1.1 United States Market Trends Market Forecast

10.1.2 Canada Market Trends Market Forecast

10.2 Asia Pacific

10.2.1 China Market Trends Market Forecast

10.2.2 Japan Market Trends Market Forecast

10.2.3 India Market Trends Market Forecast

10.2.4 South Korea Market Trends Market Forecast

10.2.5 Australia Market Trends Market Forecast

10.2.6 Indonesia Market Trends Market Forecast

10.2.7 Others Market Trends Market Forecast

10.3 Europe

10.3.1 Germany Market Trends Market Forecast

10.3.2 France Market Trends Market Forecast

10.3.3 United Kingdom Market Trends Market Forecast

10.3.4 Italy Market Trends Market Forecast

10.3.5 Spain Market Trends Market Forecast

10.3.6 Russia Market Trends Market Forecast

10.3.7 Others Market Trends Market Forecast

10.4 Latin America

10.4.1 Brazil Market Trends Market Forecast

10.4.2 Mexico Market Trends Market Forecast

10.4.3 Others Market Trends Market Forecast

10.5 Middle East and Africa

10.5.1 Market Trends

10.5.2 Market Breakup by Country

10.5.3 Market Forecast

11 SWOT Analysis

12 Value Chain Analysis

13 Porters Five Forces Analysis

14 Competitive Landscape

14.1 Market Structure

14.2 Key Players

14.3 Profiles of Key Players

14.3.1 Adobe Company Overview Product Portfolio Financials SWOT Analysis

14.3.2 Brandmaker Company Overview Product Portfolio Financials

14.3.3 IBM Corporation Company Overview Product Portfolio Financials SWOT Analysis

14.3.4 Infor Company Overview Product Portfolio

14.3.5 Microsoft Corporation Company Overview Product Portfolio Financials SWOT Analysis

14.3.6 North Plains Systems Company Overview Product Portfolio

14.3.7 SAP SE Company Overview Product Portfolio Financials SWOT Analysis

14.3.8 SAS Company Overview Product Portfolio SWOT Analysis

14.3.9 Teradata Corporation Company Overview Product Portfolio Financials SWOT Analysis

14.3.10 Workfront Inc. Company Overview Product Portfolio

For more information about this report visit https://www.researchandmarkets.com/r/1udn63


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