Customer Relationship Management (CRM) Market: Product Innovation by IBM Corporation and SAP SE to Create Exciting Growth Opportunities, reports Fortune Business Insights™

Pune, India, July 14, 2021 (GLOBE NEWSWIRE) — The global customer relationship management (CRM) market size is expected to gain momentum by reaching USD 128.97 billion by 2028 from USD 58.04 billion in 2021, while exhibiting a CAGR of 12.1% between 2021 and 2028. This information is published by Fortune Business Insights in its latest report, titled, “Customer Relationship Management (CRM) Market, 2021-2028.” The report further mentions that the market stood at USD 52.64 billion in 2020. Factors such as increasing focus on digitization are expected to boost the product’s demand across the globe.

What does the CRM Market Report Include?

The global market for customer relationship management (CRM) report includes a detailed analysis of several factors such as the key drivers and restraints that will impact growth. Additionally, the report provides insights into the regional analysis that covers different regions, which are contributing to the growth of the market. It includes the competitive landscape that involves the leading companies and the adoption of strategies by them to introduce new products, announce partnerships, and collaboration that will further contribute to the market growth between 2021 and 2028. Moreover, the research analyst has adopted several research methodologies such as PESTEL and SWOT analysis to obtain information about the current trends and industry developments that will drive the Customer Relationship Management (CRM) Market growth in the forthcoming years.

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COVID-19 Impact: Market Exhibited 10.1% CAGR in 2020 Backed by Growing Adoption of CRM by SMEs

Although the COVID-19 crisis impacted several walks of life, there were remarkable changes in the way businesses were handled. The initial few months led the organizations reeling under economic pressure and reduced workforce. However, the evolving consumer preference and the growing adoption of remote working culture enabled the organizations to adapt their strategies. This further led the companies to adopt automated and real-time tracking solutions such as CRM to ensure enhanced customer experience and high operational efficiency. The increasing demand for these solutions enabled the market to exhibit a CAGR of 10.1% in 2020 and is projected to showcase exponential growth in the forthcoming years.

Report Scope and segmentation:

Report Coverage Details
Forecast Period 2021 to 2028
Forecast Period 2021 to 2028 CAGR 12.1%
2028 Value Projection USD 128.97 Billion
Base Year 2020
Market Size in 2020 USD 52.64 Billion
Historical Data for 2017 to 2019
No. of Pages 150
Segments covered Component, Application Area, Deployment, Enterprise Size, Vertical and Geography
Growth Drivers Increasing Focus on Digitization to Aid Growth
Rapid Digital Transformation to Drive CRM Market Growth
Adoption of CRM Solutions has Risen During the Covid-19 Pandemic

Pitfalls & Challenges

Increasing Incidence of Data Frauds and Fewer Availability of Skilled Professionals to Hamper Growth

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North America – The region stood at USD 17.33 billion in 2020 and is expected to hold the highest position in the Customer Relationship Management (CRM) Market in the forthcoming years. This is attributable to the increasing focus on adoption of advanced technologies to enable real-time prediction and extract customer preferences data in the region. Moreover, the presence of established players such as Infor, Inc., Oracle Corporation, and Microsoft Corporation will bode well for the market growth in the region.

Europe – The region is expected to hold second position in the market in the forthcoming years. This is ascribable to factors such as the increasing number of small and medium enterprises in countries such as Germany, Italy, and France that are adopting advanced customer relationship management solutions in their business processes between 2021 and 2028.


Increasing Focus on Digitization to Aid Growth

According to the business intelligence platform Tofler, the revenue of Google India grew by 35% to over INR 5,594 crore in the fiscal year of 2020, a 24% profit. This is a testimony to the increasing focus on digital transformation by several companies to leverage the opportunities provided by the market. COVID-19 has certainly accelerated the digitization process as several businesses are taking the online medium to reach their customers. In such scenarios, it is very important to have a platform to ensure better customer engagement and management. Therefore, the increasing focus on digitization is expected to contribute to the global customer relationship management (CRM) market share in the forthcoming years.

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Eminent Companies to Introduce Advanced CRM Solutions to Consolidate Their Positions

The Customer Relationship Management (CRM) Market is segmented into small, medium, and large companies that are focusing on maintaining a stronghold and gaining a competitive edge over their rivals. They are doing so by introducing new advanced customer relationship management solutions to cater to the growing demand from several industries worldwide. Additionally, other key players are adopting organic and inorganic strategies to maintain their presence in the fiercely competitive global marketplace.

Industry Development:

  • November 2020 – Infusion Software, Inc., a leading CRM provider, introduced a new smart client management software for small enterprises. The software known as Keap efficiently helps small businesses to improve their customer service experience and increase sales revenue.

List of the Companies Profiled in the Global Customer Relationship Management (CRM) Market:

  • Copper CRM, Inc. (San Francisco, California)
  • Infor, Inc. (New York, United States)
  • Infusion Software, Inc. (Keap) (Arizona, United States)
  • Netsuite Inc. (California, United States)
  • IBM Corporation (New York, United States)
  • Microsoft Corporation (Washington, United States)
  • Oracle Corporation (California, United States)
  • Pipedrive (New York, United States)
  •, Inc. (California, United States)
  • SAP SE (Walldorf, Germany)
  • Adobe Systems Inc. (California, United States)
  • Zendesk, Inc. (California, United States)
  • SugarCRM (California, United States)
  • Zoho Corporation Pvt. Ltd. (Tamil Nadu, India)

Quick Buy – Customer Relationship Management (CRM) Market:

Table Of Content:

  • Introduction
    • Definition, By Segment
    • Research Methodology/Approach
    • Data Sources
  • Key Takeaways
  • Customer Relationship Management (CRM) Market Dynamics
    • Macro and Micro Economic Indicators
    • Drivers, Restraints, Opportunities and Trends
    • Impact of COVID-19
      • Short-term Impact
      • Long-term Impact
  • Competition Landscape
    • Business Strategies Adopted by Key Players
    • Consolidated SWOT Analysis of Key Players
    • PESTLE Analysis
    • Porter’s Five Force Analysis
  • Global Customer Relationship Management (CRM) Key Players Market Share Insights and Analysis, 2020   
  • Key Market Insights and Strategic Recommendations
  • Primary Interviewee’s Key Responses
  • Companies Profiled (Covered for key 10 players only)
    • Overview
      • Key Management
      • Headquarters etc.
    • Offerings/Business Segments
    • Key Details (Key details are subjected to data availability in public domain and/or on paid databases)
      • Employee Size
      • Key Financials
        • Past and Current Revenue
        • Gross Margin
        • Geographical Share
        • Business Segment Share
    • Recent Developments

TOC Continued…!

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