Sports Drink Market Size to Reach USD 36.35 Billion by 2028; Launch of Gatorade by BOLT24 to Spur New Sales Opportunities, Says Fortune Business Insights™

Pune, India, May 27, 2021 (GLOBE NEWSWIRE) — The global sports drink market size is predicted to reach USD 36.35 billion in 2028 from USD 27.22 billion in 2021, exhibiting a CAGR of 4.2% during the forecast period. The growing number of health-conscious consumers around the world will consequently aid the market growth in the forthcoming years. Furthermore, the rising number of athletes and sports persons will also encourage the growth of the market.

According to the National Collegiate Athletic Association (NCAA), the number of NCAA athletes stretched high. In 2017-18, around 494,992 students participated in NCAA championship sports, which was an increase of more than 3,000 since 2016-17. This information is given by Fortune Business Insights, in a new report, titled, “Sports Drink Market, 2021 – 2028.” The market value stood at USD 26.24 billion in 2020. As per the report, the surging focus of males and females towards sports activities will have a positive impact on growth.

For instance, the number of men’s teams nationwide increased by 62 from the past years, while women’s teams increased by 64. Women’s teams have outnumbered men’s teams since 1996-97.

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COVID-19 Pandemic: Rising Home Workouts to Result in High Growth

The COVID-19 pandemic has resulted in rising workout practices from home and has further augmented the demand for sports drinks. As per a study published by the Food Business News, the retail sales of non-aseptic energy drinks U.S. surged by 15% in U.S. in November 2020. But, the gradual lift of lockdowns and curfews in various countries worldwide is anticipated to increase the number of outdoor activities in the near future. It would also contribute to growth.

List of the Major Companies Operating in the Global Sports Drink Market Include:

  • PepsiCo, Inc (New York, United States)
  • The Coca-Cola Company (Georgia, United States)
  • BA Sports Nutrition (Whitestone, New York)
  • AJE group (Lima, Peru)
  • Britvic PLC. (Hertfordshire, United Kingdom)
  • MyDrink Beverages (Minnesota, USA)
  • Kraft Heinz Company (Illinois, United States)
  • Nestle SA (Vevey, Switzerland)
  • GlaxoSmithKline plc. (Brentford, United Kingdom)
  • Abbott Nutrition co (Illinois, United States)


Hypotonic Segment Generated 11.86% Share in 2020: Fortune Business Insights™

Based on the type, the market is divided into hypertonic, hypotonic, and isotonic. The hypotonic segment earned 11.86% in terms of share in 2020. But, the isotonic segment is expected to remain at the forefront in the upcoming years as these drinks contain the same amount of salt and sugar as of the human body.

Report Coverage:

The sports drink market research report executes a PESTEL study and SWOT analysis to reveal the stability, restrictions, openings, and threats in the market. Combined with the market analysis capabilities and knowledge integration with the relevant findings, the report has foretold the robust future growth of the market, and all articulated with geographical and merchandise segments.

It also shows different procedures and strategies, benefactors and dealers working in the market, exploring components convincing market development, generation patterns, and following systems. Additionally, the figures and topics covered in this report are both all-inclusive and reliable for the readers.

Browse Detailed Summary of Research Report with TOC:

A Notable Industry Development:

Launch of Gatorade by BOLT24 to Augment Growth Process

Gatorade, an American manufacturer of sports-themed beverages and food products, launched BOLT24 in July 2019. The company’s new sports drink is a low-calorie electrolyte beverage, as it doesn’t contain artificial flavors or sweeteners. It is meant for athletes to keep them hydrated around the clock. This new launch is expected to fuel the demand among athletes owing to the natural and organic content of the drink, which, in turn, will facilitate the sports drink market share.

Gatorade’s senior vice president, Brett O’Brien, mentioned, “BOLT24 is based on sea salt and watermelon. This feature distinguishes it from other Gatorade products.” He further added that the new drink would allow the company “to think about athletes in a whole different way.” In addition, the rising R&D investments by key players for the development of innovative sports drinks aimed at athletes would accelerate healthy growth of the market.

Regional Insights:

Presence of Major Companies to Help North America Gain Momentum

The market in North America stood at USD 8.80 billion in 2020 due to the increasing health-conscious population in the region. For instance, in 2018, approximately 55% of the American population lived a healthier lifestyle. Furthermore, the rising demand for these drinks in the U.S. due to the presence of major players such as Gatorade, PowerAde, and BodyArmor will further influence the sports drink market trends in North America.

Asia Pacific is expected to witness a high demand for these drinks in the forthcoming years owing to the rising disposable incomes of people living in developing countries such as India, China, and Japan. In addition, the increasing number of health-conscious consumers will compel manufacturers to unveil new healthy drinks, which, in turn, would boost the market share by brand.

Competitive Landscape:

Key Players Focus on Partnership Strategy to Gain a Competitive Edge

The global market consists of numerous renowned companies that are currently focusing on competing with their rivals. To do so, they are partnering up with leading sports associations.

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Table of Content

  • Introduction
    • Research Scope
    • Market Segmentation
    • Research Methodology
    • Definitions and Assumptions
  • Executive Summary
  • Market Dynamics
    • Market Drivers
    • Market Restraints
    • Market Opportunities
    • Emerging Trends
  • Key Insights
    • Overview of the Parent/Related Markets
    • Industry SWOT Analysis
    • Supply Chain and Regulatory Analysis
    • Recent Industry Developments – Policies, Partnerships, New Product  Launches, and Mergers & Acquisitions
    • Impact of COVID-19 on the Sports Drink Market
  • Global Sports Drink Market Analysis, Insights, and Forecast, 2017-2028
    • Key Findings / Summary
    • Market Size Estimates and Forecast 
      • By Type (Value)
        • Isotonic
        • Hypotonic
        • Hypertonic
      • By Brands (Value)
        • Gatorade
        • Powerade
        • Others
      • By Packaging Type (Value)
        • Metal
        • PET/Plastic
        • Glass
      • By Distribution Channel (Value)
        • Offline Channel
        • Online Channel
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa

TOC Continued…!

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Below is one of the industry development:

September 2019: BodyArmor signed a multi-year partnership agreement with Major League Soccer (MLS) to provide its sports drinks to MLS players at practices, matches, and side-lines. They would also flaunt the company’s logo on towels, coolers, squirt bottles, and cups.

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Beverage Cans Market Size, Share & COVID-19 Impact Analysis, By Product (Aluminum, and Steel), Application (Carbonated Soft Drinks, Alcoholic Beverages, Fruit and Vegetable Juices, and Others), and Regional Forecast, 2020-2027

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