BetConstruct AI has partnered with Podium and BetMakers Technology Group (ASX: BET) to roll out AdVantage, a fully managed horse and greyhound racing product, across BetConstruct AI’s operator network.
BetConstruct AI said the collaboration followed a review of available racing solutions and will provide operators access to AdVantage’s global racing content, live streaming and wagering products. The platform supports fixed-odds and tote betting, and includes Same Race Multi betting alongside derivatives markets and exotic wagering options.
The companies said operators can deploy a “fully customisable Racebook” via a single integration, including managed trading and risk services, market creation for fixed-odds and derivatives, tote pool connectivity, race form and tipping, live streaming, and rights holder reporting. The offering is backed by BetMakers’ racing and wagering technology and Podium’s racing data and content.
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said: “Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products
without the operational burden of managing them in-house. It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.”
Martin Tripp, Chief Operating Officer at BetMakers, said: “We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”
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