RubyPlay extends bet365 content partnership to Brazil

RubyPlay has extended its partnership with bet365 into Brazil, making a selection of the supplier’s casino titles available to the operator’s players in the country’s regulated iGaming market.

Under the launch, games from RubyPlay Studio and Koala Games are now live on bet365 in Brazil. Titles named by the companies include Brilliant Gems, Gummy Giga Match®, and Go High® Panda, alongside Koala Games releases Voltage Blitz® Rapid and Voltage Blitz® Vortex.

RubyPlay said the agreement reflects its studio-based model, allowing operators to access multiple in-house studios through a single integration. The supplier also positioned the Brazil rollout as a continuation of its existing relationship with bet365 in Spain’s regulated market.

Dima Reiderman, CCO at RubyPlay, said: “Expanding our partnership with bet365 into Brazil marks another milestone in our growth across Latin America and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the top-performing operators in Brazil’s regulated market, making this expansion a significant step in our continued collaboration.

“What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a broad spectrum of content tailored to specific markets and player preferences, bringing together studios with distinct creative identities under one roof. With bet365, this means delivering a diverse and localised portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to support strong performance in a highly competitive regulated market.”

A spokesperson at bet365 added: “This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.

“The breadth of content available through the supplier, combining proven player favourites with the creativity from studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players, while maintaining a steady pipeline of new releases in a highly competitive regulated market.”