BLAST has signed IC as the Official Online Trading Partner of BLAST Premier and BLAST Slam, the companies said on 14 July 2026. The multi-year agreement covers BLAST’s Valve esports properties, including Counter-Strike and Dota 2, with activation across live broadcasts, arena events and BLAST.tv.
BLAST said IC will be integrated through broadcast branding, arena visibility, bespoke content, fan competitions and on-site activations at selected events. The partnership also includes sponsorship of BLAST Higher Lower, described as “BLAST.tv’s Counter-Strike 2 skin value game.”
James Brown, Commercial Director at BLAST, said: “IC is exactly the type of ambitious global brand that shows where esports is heading.. By choosing BLAST as a platform, IC is investing in one of the most engaged digital audiences in global entertainment. This partnership goes far beyond brand visibility. IC will be part of the broadcast, part of the arena experience, part of our content and part of how fans engage with BLAST.tv. That is what makes this exciting. It is a brand using esports as a serious global media and engagement platform.
Tony Philip, Chief Marketing Officer at IC, said:
“At IC, we look for partnerships that reflect what our brand stands for. BLAST brings together technology, performance, precision and highly engaged global communities, making esports a natural extension of our sponsorship strategy. As our brand continues to evolve globally, this partnership allows us to connect with a new generation of digitally native audiences through experiences that reflect the values our brand is built on – technology, precision and performance.”
IC’s first event under the deal will be BLAST Premier Bounty S2 in Malta, running from 21 July to 3 August. BLAST said 32 teams will compete for a $1,150,000 USD prize pool.
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