1xCare announced its official launch as a dedicated initiative focused on player protection, responsible gambling and harm prevention across the global gambling ecosystem.
1xCare has been established by the owner of the global brand (trademark) 1xBet to bring together efforts in research, education, technology and player well-being under a unified framework. Its mission is to advance player protection and responsible gambling through evidence-based research, education, innovative technologies and collaborative partnerships.
Its vision is to become a recognised hub for responsible gambling excellence across the global gambling ecosystem.
“Responsible gambling is not a slogan; it is a duty,” said Simon Westbury, Chairperson.
“1xCare was created to support a more informed, transparent, and sustainable gambling ecosystem — one where player protection and well-being are central.”
Four Core Pillars
1xCare’s work is structured around four key pillars:
• Research Hub — Supporting evidence-based studies on gambling behaviour, addiction risks and emerging technologies, with transparent public reporting.
• EduCare — Promoting responsible gambling education, awareness programmes and ethical standards across operators, sports and communities.
• TechShield — Advancing responsible gambling technologies, including tools for early risk detection and safer player experiences.
• Support & Well-Being — Improving access to counselling, helplines and holistic support services through grants and partnerships with qualified organisations.
1xCare will operate with dedicated governance structures, including an Advisory Committee, and is committed to publishing regular impact updates. The funded initiatives aim to foster collaboration with regulators, researchers and civil society.
“1xCare is built to contribute, not to compete,” added Westbury.
“We look forward to working alongside existing experts and organisations that share the goal of better protecting players and building greater trust in the industry.”
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