S.S. Lazio has struck an agreement with Polymarket, which has become the club’s new main sponsor at least until June 2028.
The Biancocelesti have been without a jersey sponsor since the expiry of their two-year collaboration with Binance at the end of the 2022/23 campaign, thus missing out on the opportunity to increase their revenues.
After almost three years without a main sponsor, Lazio have announced through a statement published on their official website on Saturday that Poymarket’s logo will be displayed on their jerseys starting from the team’s upcoming fixtures.
“S.S. Lazio is pleased to announce a new multi-year partnership with Polymarket, which becomes the Club’s Main Sponsor as well as its Official Fan Intelligence & Digital Insight Partner. The agreement, of international significance, places Lazio among a select group of European clubs chosen by Polymarket to develop new forms of interaction between sport, data, and technology. In this context, Lazio will be the first Serie A club to represent the brand.”
Claudio Lotito Delighted with Polymarket Agreement
Lazio president Claudio Lotito took the opportunity to promote Polymarket, a company that describes its brand as the ‘world’s largest prediction market’.
“Polymarket is a partner that interprets the future, capable of reading and analyzing trends with innovative tools. This agreement strengthens Lazio’s path of international development and confirms the Club’s desire to position itself as an increasingly modern, open, and competitive entity in the new landscape of global sport.”
The club’s note also included a statement from Polymarket CMO Matthew Modabber, who relished the opportunity to collaborate with Lazio.
“Lazio represents a historic institution with a forward-looking vision. We are proud to collaborate with a club that shares our approach to innovation and the enhancement of data, with the aim of building new experiences and new models in the world of sport.”
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