Bragg Gaming Group has signed a comprehensive Player Account Management (PAM) platform and turnkey solution agreement with SuomiVeto, a market entrant led by the successful founders of BetCity.nl.
The long-term agreement will see Bragg provide SuomiVeto access to its proprietary PAM platform, a vast portfolio of exclusive and aggregated casino games, a fully managed sportsbook, award-winning Fuze Player Engagement tools and comprehensive managed marketing and operational services.
This partnership is strategically focused on positioning SuomiVeto as a leading operator, and Bragg as a leading supplier, in the newly regulated Finnish iGaming market when it launches. The market is scheduled to “go live” for private operators on July 1, 2027, following the opening of the license application window in March 2026.
In January 2026, Bragg announced an ambitious AI transformation plan, targeting it becoming an AI-First company by 2027. In line with the Company’s previously announced “AI-First” initiatives, Bragg is developing technology aimed at assisting operators in meeting expected regulatory requirements in Finland. Through the “Bragg AI Brain” and its technical partnership with Golden Whale, the Company provides predictive modeling designed to monitor player behaviour.
Matevž Mazij, Chief Executive Officer for Bragg Gaming Group, said: “Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Finland well ahead of the market’s upcoming liberalization. We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Finland represents the next major European opportunity. The fact that the SuomiVeto team is composed of the same successful founders behind BetCity.nl, a success story from the regulation of the Dutch iGaming market and a long-standing Bragg partner, underscores their vision and our platform’s proven ability to deliver market-leading results. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in SuomiVeto’s ability to capture significant market share when the new licensing regime goes live.”
Melvin Bostelaar, Co-founder of Suomiveto, said: “After the successful journey with BetCity, we are once again partnering with Bragg, a platform provider operating at the very top of the industry. Their premium technology and scalable infrastructure give us the foundation to build another market leader. Finland is next.”
Joey Singels, Co-founder of Suomiveto, said: “Our successful collaboration with Bragg in the Dutch regulated market gives us strong confidence as we begin a new venture in Finland. Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence.”
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