Soft2Bet, a prominent global operator of casinos and sportsbooks and a platform provider, has declared the hiring of Andrew Cochrane as Chief Commercial Officer (CCO).
The appointment enhances Soft2Bet’s executive leadership team as the Group advances its long-term growth strategy and broadens its presence in regulated markets globally.
As CCO, Cochrane will manage Soft2Bet’s worldwide commercial activities, strategic collaborations, and expansion across various business sectors. He will concentrate on generating long-term value for the Group by strengthening its market position and discovering new business opportunities in regulated markets worldwide.
Cochrane brings to Soft2Bet a vast experience in senior commercial leadership in the global gaming and sports betting industries. Before his time at Soft2Bet, Cochrane was the Chief Business Officer at Gaming Innovation Group (GiG), where he significantly contributed to boosting business development, broadening the company’s presence in regulated markets, and fostering revenue growth. He has also occupied high-level leadership roles at DraftKings and SBTech.
Andrew Cochrane, Chief Commercial Officer of Soft2Bet, commented ahead of his arrival: “This is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an ambitious strategic growth roadmap, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I’m looking forward to working alongside the leadership team and playing a central role in driving the Group’s continued expansion and long-term commercial success across regulated markets worldwide.”
Going forward, Soft2Bet aims to improve the player experience and elevate industry standards through 2026. Cochrane’s established history of driving revenue growth, managing intricate regulatory landscapes, and spearheading significant transformation projects underlines the Group’s dedication to providing safer, more intuitive, and personalized player experiences grounded in trust, transparency, and safety.
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