Audience engagement and interaction creates new value to live streaming applications: Whether it is webcasts, town hall meetings with Q&A or monetized applications like live auctions, betting and gaming or live retail, a reliable streaming platform with ultra-low latency is required to ensure interactivity. In addition, there is an increased demand for hybrid events and set ups for present and remotely attending participants, for hybrid conferences as well as performances of arts & music. Moreover, the ‘lean forward experience’ enables participants to actively take part and engages them via questions, quizzes, bids or other interactive elements to promote two-way communication. In this session we will discuss real use cases that use interactive live streaming to drive audience engagement and share our expertise to help you make strategic choices for your business.
Keynote presentation by Oliver Lietz – CEO at nanocosmos at HIPTHER FESTIVAL XXI