Recording from PICANTE MARKETING Summit 2020 (Virtual Edition)
Discussion 1: SOCIAL STRATEGY 2020
Subscription Triggers, Turning Fans into Customers, Digital Empathy and Communities
Speakers:
Liisa-Indra Pajuste (INDEPENDENT PR AND CSR COMMUNICATIONS CONSULTANT)
Martina Filipovic (SENIOR MARKETING MANAGER AT SOFTRAY SOLUTIONS LLC)
Yanina Kaplya (HEAD OF MARKETING AT EVOPLAY ENTERTAINMENT)
Maria E. Arnidou (HEAD OF MARKETING AT FSI – FANTASY SPORTS INTERACTIVE)
Or Barnea (Founder & Creative Director at Lemur Creatives
Moderator: Zoltán Tűndik (CO-FOUNDER AT HIPTHER AGENCY)
Discussion 2: CASE STUDY: HOW WE ARRANGED AN ONLINE BMW CAR DRAW AND ACHIEVED RECORD SALES. CHALLENGES, SOLUTIONS, AND LESSONS.
The case study is based on experience with Everad company – a leading direct advertiser with its own affiliate network. The marketing strategy for 2020 included a promo campaign for affiliates where they could win 3 cars at the offline conferences. But the conferences were canceled or postponed and we faced a decrease in interest in our campaign, the traffic and sales started falling down. So we decided to draw the first car – BMW 3 – online.
What kinds of challenges did we face?
What solutions did we use?
What results did we achieve?
What lessons did we learn and what can you do better than we did?
Presented by Ph.D. Tetiana Ruban (FOUNDER AND CEO AT MARKETING GYM AGENCY)
Discussion 3: TRAFFIC, CONVERSION, AND CONTENT STRATEGIES FOR 2020 X-MAS
Speakers:
Anna Gita (CEO OF MAXWEB)
Martin Calvert (MARKETING DIRECTOR AT ICS-DIGITAL)
Jarek Górny (MARKETING CONSULTANT, CO-FOUNDER OF YOUR CITY GUIDES)
Moderator: Alex Marginean (Marketing Specialist at Hipther Agency)
Date: 05.10.2020
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