Prague2020 – Personalisation in the age of privacy – Keynote by Magith Noohukhan (Braze)
How can brands empower themselves to have more meaningful conversations with their customers using the trillions of data they collect? Thanks to the rise of multiple platforms and personal devices like smartphones, smartwatches, and home devices, the brands equipped to deliver the most relevant customer experiences have a competitive edge. Yet, for customers, those experiences can come with a cost—their privacy. This session will directly address you can grow your business in the age of privacy to provide more relevant and personalized recommendations, all while protecting the privacy of your users.
Magith Noohukhan is an Experienced Marketing Leader with a demonstrated history of working experience in various technology companies. Skilled in Strategic Brand Management, Brand Marketing, Brand Positioning, Digital Marketing, Digital Transformation and strong media relationships. After Evangelising and Marketing the XING Brand over the last several years, I am now the Global Evangelist for Braze!
Date: 06.03.2020
All rights reserved (c) European Gaming Media and Events – Prague Gaming Summit 2020
All reuse of this footage is prohibited by copyright law.