Luni, a leading European Mobile App studio, today announced it has secured $14 million in user acquisition financing from financial services firm PvX Partners.
The funding will fuel Luni’s global growth, with a particular focus on accelerating Shorts, its fast-growing micro-drama platform delivering bite-sized, binge-worthy original series to audiences worldwide.
Luni’s suite of top-ranked applications, including Shorts (Micro Drama), Fitness Coach, Scanner and Photo Editor, drives millions of downloads per month. At the heart of this new growth phase is Shorts, one of the fastest-rising apps in the micro-drama category, combining cinematic storytelling with the popular, mobile-first format that has made micro-drama one of the most explosive trends in entertainment today.
From the start, Luni has set out to build a world leader on the App Store, and Shorts has become the clearest expression of that ambition: a fast-growing entertainment platform delivering bite-sized, binge-worthy original series around the world. The partnership with PvX gives the company the ability to scale Shorts and the rest of its portfolio, while staying true to the disciplined, profitable growth model that has defined Luni since day one.
PvX Partners is a financial services firm and leader in user acquisition financing for consumer applications, providing non-dilutive revolving credit facilities as an alternative to traditional venture capital and debt financing. PvX structures its facilities around the actual economics of user acquisition, with repayments tied to cohort performance and cash generation, giving publishers like Luni the ability to scale marketing spend in line with performance, without giving up equity.
