Arena Racing Company (ARC) today announces new partnerships for its upcoming Friday Night Live racing series, with SBK joining as exclusive betting partner and The Racing Post confirmed as an Official Media Partner.
Friday Night Live has been created in partnership with media and events company INVADES, and will feature five fast-paced Friday night fixtures worth over £200,000 in prize money per night, with DJ sets and other entertainment between races.
As exclusive betting partner to Friday Night Live, SBK will take naming and on-course branding rights for all 35 races broadcast live across both ITV Racing and Sky Sports Racing.
As Official Media Partner, Racing Post will work with ARC and INVADES to support Friday Night Live through content, coverage and promotion across its platforms, helping to showcase the atmosphere, innovation and live experience of the series to racing fans.
All Friday Night Live fixtures will take place under floodlights across three of ARC’s all-weather racecourses between January and March 2026.
9th January – Wolverhampton
6th February – Newcastle
20th February – Southwell
20th March – Wolverhampton
27th March – Newcastle
Group Director of Commercial Strategy, David Leyden Dunbar, said: “We are delighted to welcome SBK and The Racing Post to Friday Night Live as part of our growing roster of partners.”
“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans, and we look forward to doing so alongside SBK and The Racing Post. Both have shown real enthusiasm to work with us and the other partners involved in Friday Night Live on this aim, as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”
SBK Marketing Director, Adam Baylis, said: “We’re thrilled to become the exclusive betting partner of Friday Night Live, a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport, and as a sports betting-only operator, our focus is on enhancing the live race day experience in a fun, social and responsible way.”
The Racing Post’s Editor, Tom Kerr, commented: “Racing shows its best side when it’s open, vibrant and confident enough to embrace new ideas. Friday Night Live is a great example of that, and we’re looking forward to working with ARC and INVADES to bring the series to life by telling the stories of what happens on and off the track.”
