Almedia, the data-driven platform engineering the future of mobile user acquisition and third fastest-growing company in Europe according to the Financial Times FT1000, has announced the acquisition of cashback platform zave.it. The move unites Almedia’s leading position in the rewarded adtech space with zave.it’s established value proposition and expertise in the cashback ecosystem.
Almedia has led a shift in the mobile advertising market, using its platforms – especially Freecash.com – to reward users with real money for testing and engaging with mobile apps and games. The rewarded UA sector has grown exponentially, with AppsFlyer’s Performance Index showing over a third of leading user acquisition sources are now rewarded.
Almedia has ambitions to become the next bootstrapped unicorn in Germany, and this acquisition represents a statement of intent to continue its rapid growth and expand into related sectors. zave.it enables the company to apply its expertise in user acquisition to the traditional retail sector, raising growth potential significantly.
Moritz Holländer, Almedia Founder and CEO, commented:
The evolution of rewarded user acquisition from a niche method into a required ingredient in mobile marketing strategy has been undeniable over the last few years. This acquisition is a landmark step in our mission to build the world’s smartest engagement engine. By fusing zave.it’s expertise in commerce, scalable tech stack, and industry reputation with our data science team and global reach, we are building a platform that allows brands to engage audiences across more and more sectors.”
zave.it initially distinguished itself in the German cashback market through its deep integration with the content creator ecosystem, building a loyal user base of young consumers. From here, the company built industry trust across retail and financial sectors previously untapped by Almedia.
Dominik Oppelt, zave.it Co-Founder, said:
“Joining forces with Almedia is the natural and most exciting step in our journey. Almedia’s incredible UA strategy synergises perfectly with the zave.it tech ecosystem, so we are excited to build the future of digital rewards together and provide a unified platform for consumers to receive tangible rewards.”
Trusted by 500+ advertisers, Almedia has been recognised as the fastest-growing advertising company in Europe by the Financial Times’ FT1000, a global ROI Index Leader 2025 by Singular, and one of the Top 20 Global Casual Gaming Channels by AppsFlyer. The acquisition of zave.it is the most recent step on Almedia’s journey to offering the world’s most intelligent engagement engine.
