This week marked the launch of Fideo, a new fraud intelligence startup based in Denver, USA. Fideo is dedicated to facilitating decisions that promote public good through intelligence-informed solutions. The company offers services primarily to fraud and financial software platforms, communication firms, merchants, and the broader intelligence community.
At its inception, Fideo introduced ‘Fideo Verify,’ a tool designed to instantly validate identities by comparing input data against an identity graph to confirm its accuracy and origin. Alongside this, the startup also unveiled ‘Fideo Signals,’ which offers valuable insights on contact identifiers to assess risk and discover connections between an individual’s professional and personal representations.
Fideo’s solutions are accessible in real-time through various means such as API, data stack integration, or simply through a traditional flat file, as detailed on their website. These technologies collectively offer a refined method for analyzing interconnected data, enabling businesses to detect anomalies and patterns to better identify and prevent fraudulent activities.
The company enjoys the backing of significant investors like Baird Capital, Blue Note Ventures, and Foundry Group. It is led by CEO Chris Harrison, CFO Wesson Liversage, and CTO Ken Michie, who all concurrently hold the same roles at FullContact, the parent company of Fideo, as per their LinkedIn profiles.
Chris Harrison highlighted the increasing challenges in verifying identity information in the digital age, noting the sophisticated methods fraudsters employ to create synthetic identities using real-world data. He emphasized that Fideo’s mission is to confront these challenges directly by providing cutting-edge, constantly evolving data solutions to stay ahead of fraudulent activities, aiming to equip businesses with the necessary tools to safeguard their digital environments.
Source: fintechfutures.com
