Intel unveils AI-Platform Innovation for Paris 2024


Intel, a Global Olympic Partner, has revealed an array of AI-driven innovations set to debut at the Olympic and Paralympic Games Paris 2024. These advancements, fueled by Intel’s hardware and software, aim to elevate engagement levels for fans, organizers, athletes, and viewers worldwide.

The introduction of these AI-driven technologies promises to deliver immersive and interactive on-site experiences while also advancing universal accessibility. Additionally, they serve as a testament to how AI can enhance Olympic broadcast coverage.

Sarah Vickers, head of Intel’s Olympic and Paralympic Games Office, expressed, “The Olympic and Paralympic Games represent the pinnacle of athletic achievement, where athletes continually redefine what’s possible. This summer, Intel is furthering its mission of integrating ‘AI Everywhere’ through Intel solutions at Paris 2024, showcasing the profound potential of technology and AI to craft immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024, reaching millions worldwide.”

Ilario Corna, Chief Information Technology Officer at the International Olympic Committee (IOC), emphasized the transformative impact of Intel’s AI-powered solutions: “Our partnership with Intel has propelled us into a realm where emerging technologies, driven by artificial intelligence, are reshaping the landscape of sports for spectators, athletes, IOC staff, and partners. Through their AI-powered solutions, Intel has enabled us to deploy AI faster and more efficiently than ever before. Together, in Paris, our collaboration will revolutionize the Olympic experience, embodying our shared commitment to leveraging sport for a better world.”