Ouro, a leading global innovator in financial services and technology, has joined forces with Real Madrid to develop and deliver co-branded financial solutions to fans across key markets worldwide.
As the exclusive partner for both the men’s and women’s football teams, Ouro will offer prepaid, debit, and credit card products, catering to supporters of the sport’s most successful club in markets such as the United States, Mexico, Brazil, Portugal, France, and the United Arab Emirates.
This partnership combines the iconic brand of Real Madrid and the benefits of the Madridista loyalty program with Ouro’s innovative financial solutions, including the Netspend brand and the X World Wallet. The objective is to deepen the bond between Real Madrid fans and the club, while also promoting financial responsibility and accessibility.
In the near future, fans can expect the launch of co-branded Netspend cards featuring the Real Madrid logo in the U.S., coinciding with the team’s upcoming Summer Tour. Additionally, a co-branded financial product that integrates Madridista Club membership benefits with a digital multi-currency wallet is currently in development and is scheduled for release later this year.
Emilio Butragueño, Real Madrid’s Director of Institutional Relations, expressed his satisfaction with the partnership, stating, “It’s immensely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and striving for improvement every day, which are as fundamental to our organizations as integrity. We look forward to a long-lasting and rewarding partnership.”
Roy Sosa, CEO and Co-founder of Ouro, added, “We are proud to announce our partnership with Real Madrid, a global icon that shares our values of excellence, winning spirit, solidarity, and humility. Today, we embark on a journey that goes beyond sports. Together, we will empower millions of fans and customers to achieve their financial goals and turn their dreams into reality.”
Source: fintech.global
