Google ‘considers charging’ for premium search results powered by artificial intelligence

 

The tech giant is said to be exploring several ideas about how to use the technology, including incorporating it further into subscription services.

Google is considering charging users for “premium” internet search results powered by artificial intelligence (AI), according to a report.

The tech giant is said to be exploring several ideas about how to use the technology, including incorporating enhanced search tools as part of its premium subscription services.

Google‘s main search engine would remain free to use under the proposals, with additional content available to those who pay a fee, sources told the Financial Times.

Adverts would continue to appear alongside search results, even for subscribers, according to the report.

More than a billion people use the search tool every month, according to estimates.

Google already charges for some features such as extra storage space and its “AI Premium” service, which provides access to its new Gemini AI assistant in Gmail and Docs.

But this would mark the first time that any of the company’s core products would be put behind a paywall.

Source: news.sky.com

Peter Tolan is a Junior Content Editor for the HIPTHER network, where he has quickly established himself as a versatile voice in the global iGaming and technology sectors. Operating across the network's specialized platforms, Peter leverages a deep understanding of the European and American gaming landscapes to deliver high-impact, B2B intelligence. He is a key contributor to the "Evolution" side of the industry, specializing in the analysis of online gaming trends, the fast-paced world of esports, and the integration of deep-tech innovations. With a sharp eye for emerging technologies, Peter ensures that the HIPTHER community remains at the forefront of the global digital revolution.