Absen Europe embarks on a new chapter for its Sports & OOH Division


Absen, the world’s leading LED display brand, announces the retirement of Ross Burling, its European Industry Development Director OOH & Sports. 

Having worked for Absen Europe for a number of years, Ross has headed up the OOH & Sports division, growing its team and securing a range of outstanding projects throughout Europe. He has devoted over 34 years to the AV industry, working for a range of leading AV manufacturers, specialising specifically in DOOH and Sports for the last 25 years.  

“I would like to thank all of the great friends, colleagues, and mentors who have guided and supported me during my time in the industry, and made it such a fantastic, educational, enjoyable and fun filled experience. I’m delighted that James Cook is replacing me at Absen to further strengthen and grow the Absen relationships and presence in the OOH & Sports markets in the UK & Europe.” comments Ross.  

He went on to say, “After 47 years of full-time employment I decided that now would be a great time to take a few months to enjoy travelling across Europe in my camper van, get out a lot more on my bike, and spend more time with my family. Thank you to everyone who has been on this AV industry journey with me, and please don’t hesitate to give me a call if you fancy meeting up for a beer, or a bike ride!” 

Absen is delighted to announce the appointment of James Cook as Industry Development Director, Europe. James will bring his passion and expansive knowledge of the LED market to his new position and is eager to continue the division’s growth and development. James brings a wealth of expertise to his new role, having excelled in previous global sports development roles, including the supply of LED display solutions for well-known premier league stadiums. 

“Having always admired Ross and working with him closely in the past he will leave big shoes to fill, but I’m motivated to follow in his footsteps and am looking forward to working with such a dynamic team.” says James. “This is my first time working for a manufacturer, I’m excited to showcase and strengthen Absen position in the LED market and promote its ability to supply both high-end and affordable solutions to fulfil our customers’ needs.” 

Absen Europe continues to expand its presence in the sports and OOH sectors, going from strength to strength in demonstrating its advanced capabilities and innovative technology across a range of applications.  

Ruben Rengel, Vice President – Global Business Development, Absen, comments, “It’s been a privilege to work alongside Ross during his time at Absen. The company and industry will miss him greatly but wish him the very best in his well-deserved retirement. We’re delighted to welcome James to the team, who has already settled in well, joining us at the very successful ISE last month. We’re looking forward to seeing what his refined knowledge and experience will bring to our flourishing division.”