Niko Stat of The Week: A Third of MENA-3 Gamers Prefer Full Localization in Games

Posted by Peter Tolan 2 years Ago

 

Localization is very important to MENA gamers, according to Niko survey.

Gamers in Saudi Arabia, UAE, and Egypt were asked to rate the importance of localization across 6 key metrics including voice, text, character ethnicity, cultural themes, localized events, and music/soundtrack.​

We found that a considerable level of localization (characterized as a game that has localized across at least 4 of the 6 key metrics) is preferable with two-thirds of gamers feeling so. ​We observe localization in every market that we cover and ready to help you to succeed with games localization.

Source: Nikopartners.com

Peter Tolan
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Peter Tolan is a Junior Content Editor for the HIPTHER network, where he has quickly established himself as a versatile voice in the global iGaming and technology sectors. Operating across the network's specialized platforms, Peter leverages a deep understanding of the European and American gaming landscapes to deliver high-impact, B2B intelligence. He is a key contributor to the "Evolution" side of the industry, specializing in the analysis of online gaming trends, the fast-paced world of esports, and the integration of deep-tech innovations. With a sharp eye for emerging technologies, Peter ensures that the HIPTHER community remains at the forefront of the global digital revolution.