Social Media value of Mean Girls cast! – Lindsay Lohan ranked 1st!
• Lindsay Lohan has been named the most influential star of Mean Girls, earning up to $64,100 per sponsored post on Instagram
• Jenna Fischer and Christopher Briney are the highest-earning stars from the new 2024 musical adaptation, with maximum earnings of $23,700 and $21,200 for one sponsored post, respectively
• Six of the highest-earning stars from the franchise are from Mean Girls (2024), including Reneé Rapp, Ashley Park, and Auli’i Cravalho
Lindsay Lohan has been named the most influential star of Mean Girls, according to a new Instagram study.
Social poker site Replay Poker analyzed the Instagram accounts of cast members starring in the original 2004 Mean Girls and 2024’s new musical adaptation to reveal the stars with the highest maximum earnings per sponsored post on the platform. Cast members such as Rachel McAdams, Tina Fey, Lizzy Caplan, and Jon Hamm are not currently active on Instagram and therefore did not feature in the study.
Original Mean Girls lead Lindsay Lohan is the most influential actor in the entire franchise, ranking higher than every other cast member. Since gaining immense popularity in the early 2000s for her roles in various films, including Mean Girls, Lohan has accumulated over 14 million followers on Instagram. Thanks to her legion of fans on the platform, she can earn up to $64,100 for one sponsored post on Instagram, almost double the amount of any other Mean Girls star.
Amanda Seyfried, Mean Girls’ Karen Smith, was named the second most influential cast member. After starring in the original 2004 film, Seyfried went on to enjoy a successful career, securing a Golden Globe and an Emmy while also starring in major Hollywood films like Les Misérables and Mamma Mia!. Her glittering career has seen her gather over 6.2 million followers on Instagram, offering her the opportunity to earn up to $33,900 per sponsored post on the platform.
Better known for her long-running role as Pam in The Office, Jenna Fischer is the highest-paid star of Mean Girls (2024) on Instagram and the third highest-earning of the franchise overall. She takes on the role of Ms Heron, originally held by Ana Gasteyer in the original film. Fischer’s popularity on Instagram has seen her follower count rise to over 3.8 million, more than any other actor in the new Mean Girls musical film adaptation, including new lead Reneé Rapp. The actress is estimated to earn up to $23,700 for a single sponsored post on Instagram.
Mean Girls’ new Aaron Samuels, Christopher Briney, is the fourth most influential star of the franchise. The highest-earning male cast member, Briney ranks above people like Jonathan Bennett, the original Aaron Samuels from the 2004 movie. With a lead role on the Amazon Prime series The Summer I Turned Pretty, he has gathered a significant fanbase on social media with more than 3.3 million followers on Instagram. Briney has some of the most engaged fans of any cast member, with an engagement rate of 17.1% and can earn a maximum $21,200 per sponsored post on Instagram.
Ashley Park, who will take on a new role created for the 2024 Mean Girls, is also among the franchise’s most influential stars. Park, who originated the role of Gretchen Weiners in the original Broadway production, has garnered fame and success for her role in Emily in Paris. Thanks to an Instagram following of over 2.8 million, Park can earn up to $18,900 for a sponsored post on the platform, making her the fifth highest-earning Mean Girls star on Instagram.
Cougar Town and Dawson’s Creek actress Busy Phillips placed sixth on the list of the highest-earning Mean Girls cast members on Instagram. Phillips, who will follow up Amy Poehler’s iconic turn as Regina George’s mother in the original film, remains popular on Instagram, totaling over 2.4 million followers. She can earn up to $16,800 per sponsored post on the platform.
American singer, songwriter, and actress, Reneé Rapp not only cements her place as the seventh highest-earning Mean Girls star on Instagram, but also has the most loyal fans of any cast member. Enjoying success with music and HBO series The Sex Lives of College Girls, Rapp is gearing up to don all pink as the leader of the Plastics, Regina George. She has the most engaged fans of any Mean Girls star, with an impressive engagement rate on Instagram of 20.8%. Rapp’s road to stardom has seen her gain over 1.3 million followers on Instagram so far, meaning she can earn up to $10,500 for one sponsored post.
The original Gretchen Weiners, Lacey Chabert, remains popular 20 years on from the release of Mean Girls. Chabert, who also starred in films such as Not Another Teen Movie and Daddy Day Care, has almost 1.1 million followers on Instagram, earning a possible $8,800 for each sponsored post. These earnings secured her position as the eighth highest-earning Mean Girls star on Instagram.
Jonathan Bennett was named the ninth most influential Mean Girls cast member. The actor, who played the original Aaron Samuels, has amassed over 1 million followers on Instagram thanks to his role in the hit 00s comedy and films like Cheaper by the Dozen 2. With an engagement rate of 1.3% on Instagram, Bennett can earn up to $8,500 per sponsored post, making him the ninth highest-earning cast member of Mean Girls on Instagram.
Auli’i Cravalho rounds out the 10 highest-earning Mean Girls stars on Instagram. Set to play Janis ‘lmi’ike in the new musical adaptation, a role made popular by Lizzy Caplan, Cravalho may be better known for her lead role voicing Disney princess Moana. Her Instagram following has grown to over 750,000, allowing her to earn up to $6,700 for one sponsored post.
Ash Keene, Operations Manager at Replay Poker, commented on the study:
“Mean Girls’ status as a cult classic means the original actors remain as popular as ever on social media. The film acted as a breakthrough for big actors like Amanda Seyfried and Rachel McAdams, so it will be interesting to see if this new version births any major stars and if their Instagram followings explode in the coming weeks.”
“With Wonka dominating the box office at the moment, it’s clear that the appetite for a great movie musical is there. If Mean Girls follows in its footsteps and makes a great profit, we could see the profiles of actors like Reneé Rapp, Christopher Briney, Auli’i Cravalho, Angourie Rice, and more go through the roof.”
