Strong Growth for NOVOMATIC at G2E Las Vegas


Visitors to the NOVOMATIC booth at the recent G2E in Las Vegas discovered premium products and winning solutions for all the various segments of the US and international gaming markets. Specific US Class III and VLT/VGT products, international casino slots and progressives, ETGs, sports betting kiosks, management systems, promotional systems, online gaming solutions, and ancillary services. Operators from the US and abroad marveled at the broad display of content with a colorful variety of themes and styles, eye-catching hardware, and compelling progressives.

At the center of the booth were the two new cabinet versions DIAMOND X 1.55J and DIAMOND X 2.32, on display with the exciting and colorful THUNDER CASH X Linked Progressive titles of the new Candelas De Los Muertos series, Señorita Suerte and Señor Muerte, as well as a broad variety of other progressive highlights. Among them the THUNDERCASH Link with new titles, the MONEY PARTY Link with new additions also for the high denom. segment and the ULTRA BOOST LINK for the US, as well as a broad range of international progressive mixes with a special focus on the Latin American markets.

Sports betting was in focus in a dedicated area of the booth and with the leading kiosks on display: The table-top version NOVOMATIC ActionBook Compact and the multi-screen version NOVOMATIC ActionBook Plus deliver the perfect kiosk hardware solutions for all kinds of space and positioning requirements. Both are constantly growing their footprint in the US markets as more and more states legalize sports betting and casino operators seek to expand their offer.

NOVOMATIC gaming excitement for route operators in Illinois, Pennsylvania, and West Virginia but also tailored products for Georgia and Puerto Rico were on show with a variety of game mixes presented in leading cabinets as well as scalable management systems.

The online gaming offer of Greentube, the NOVOMATIC digital gaming and entertainment division, perfectly complemented the land-based offer with its ever-growing range of online content comprising both, NOVOMATIC classics as well as proprietary brands and developments.

Rick Meitzler, President and CEO of NOVOMATIC Americas, said: “This year’s G2E was one of those shows where you can hardly wait to boast the news. We had strong growth in all verticals during the past months, and as we were looking to continue to increase our product performance in every product category, we have listened to input every step of the way. That strong relationship with our customers continues to pay off in innovative strength, in performance, and ultimately, in excellent and fast ROI for our customers. Given the fantastic visitor interest and excellent feedback on our products, this G2E was a very successful show.”

NOVOMATIC AG Board Member Johannes Gratzl said: “The G2E in Las Vegas as the largest US gaming trade fair has always been one of the most important major events in the annual trade fair calendar for NOVOMATIC. We are therefore particularly proud to have achieved a truly outstanding trade fair success in Las Vegas this year with our portfolio not only for the US market, but also for the international markets from Latin America to Europe and Asia.”

Gaming Americas is a news portal providing in-depth news and press release coverage about the gaming industry in North America, Latin America, and South America. Besides the news coverage, the team also hosts boutique-style summits in Europe and North America.