GAN Limited, a leading North American B2B technology provider of real money internet gaming solutions and a leading International B2C operator of Internet sports betting, announced the launch of iGaming and online sports betting for Saginaw Chippewa Indian Tribe of Michigan, who own and operate Soaring Eagle Casino & Resort (Soaring Eagle).
Soaring Eagle is the largest casino in the State of Michigan, with an expansive 210,000 square-foot casino facility that offers thousands of slot machines and the widest variety of floor games available in the Midwest. It also possesses an extremely sizeable database of patrons, who the parties anticipate converting into active online players via GAN’s patented iBridge loyalty platform.
As previously announced under the terms of the agreement, GAN has deployed the Company’s GameSTACK enterprise software platform onto the client’s technical infrastructure deployed on-property. GAN has collaborated with the client to design and develop their iGaming and sports betting front-end web application together with counterpart native Apple iOS and Android apps. GAN will deploy the Company’s patented iBridge Framework to optimally monetize the Soaring Eagle patron database and leverage their on-property retail loyalty program later this year. Lastly, the scope of the previously announced agreement has been expanded to include fully managed marketing by GAN via the Company’s Marketing Services team specialists employed to drive online user acquisition and player retention acting in collaboration with Soaring Eagle’s on-property retail marketing and player development teams.
The announcement marks GAN’s fourth client in the state of Michigan and GAN’s tenth client for real money online gambling technology in the US and, inclusive of Simulated Gaming, GAN’s ninth Native American tribal gaming operator client.
“We are thankful for Soaring Eagle’s confidence in our B2B platform offering and the opportunity to bring Michigan’s largest Tribal casino operator online. This launch for Soaring Eagle represents the best of GAN’s B2B services, purpose built for Tribal operators: Our highly optimized technology platform has combined with GAN’s comprehensive digital marketing services proven successful at user acquisition and retention marketing in other intra-State iGaming markets such as Pennsylvania and New Jersey. The Michigan market has been incredibly strong since its launch more than one year ago, and given Soaring Eagle’s strong brand, sizeable database and planned marketing investment, we believe this client, with GAN’s support, will take their fair share of the Michigan online gambling market,” Dermot S. Smurfit, President and CEO of GAN, said.
“We are excited to leverage GAN’s proven technical capability, product offering and marketing performance in the State of Michigan to support our iGaming and online sports betting now operational on PlayEagle.com. GAN’s enterprise software and marketing expertise will help drive improved adoption and retention of our online offering for current and future players and we look forward to seeing the newly-launched online business complement our established retail gaming business in the coming years,” Melinda Coffin, Chief Executive Officer of Soaring Eagle, said.