Penn National Gaming has appointed Vimla Black-Gupta to its Board of Directors, subject to customary regulatory approvals.
Ms. Black-Gupta is a seasoned marketer with deep lifestyle credentials. She brings more than 25 years of marketing experience with a history of setting the standard for luxury, global beauty, and wellness.
Currently, Ms. Black-Gupta serves as the Chief Marketing Officer and Executive Vice President of Commercial for a stealth Skin Care Bio Tech startup. She previously served as the Global Chief Marketing Officer of Equinox Fitness Clubs.
Prior to Equinox, Ms. Black-Gupta served as the Senior Vice President of Global Marketing of Bobbi Brown Cosmetics business at Estee Lauder. She has also held Executive Global Marketing leadership roles at Procter & Gamble and the Gilette Companies.
“As we continue to evolve our business around an omnichannel retail and interactive gaming, sports betting and entertainment experience for our nationwide base of customers, we are delighted to welcome Vimla, a proven marketing veteran, to the Board. She brings a wealth of consumer-focused marketing experience and success to the Board and we look forward to her informing our go-to-market strategies as we move forward in the rapidly changing world of online sports betting and iGaming, while leveraging our portfolio of leading brick and mortar casinos, mychoice player loyalty program and partnership with Barstool Sports,” David Handler, Chairman of Penn National Gaming, said.