PayNearMe, the payments platform designed to manage the complexities of iGaming, announced the company has been granted approval by the Michigan Gaming Control Board to provide its award-winning iGaming solution, which simplifies the deposit and payout experience across a wide range of payment types, to licensed operators within the state.

William Hill US, a longtime leader in sports betting and recently acquired by Caesars Entertainment, has been accepting cash deposits at retail locations with PayNearMe since April 2015, and is among the first to go live in Michigan with the company.

PayNearMe has launched three clients in Michigan that represent over half of the market, and is actively working to enable additional operators across the state to accept players’ cash and electronic payment deposits.

“PayNearMe is excited to take our operators live in Michigan. We worked closely with the Michigan Gaming Control Board to ensure our service is compliant with all applicable statutory requirements,” said Connor McNulty, Senior Regulatory Counsel, PayNearMe. “PayNearMe now operates and processes payments for licensed online sports betting and iGaming operators in 12 U.S. states, and we’re focused on quickly and efficiently expanding our gaming footprint as new states legalize online sports betting and iGaming.”

PayNearMe provides a complete payment solution for online sports betting and iGaming, with a focus on removing friction to enable operators to deliver a best-in-class player journey. With one platform and integration, operators can facilitate deposits, payouts and engagements using data to automate decisioning and better manage payment experiences that ultimately reduce costs and increase revenue.