Playtech, the premier gambling technology provider, has launched its partnership with Parx Interactive and Gun Lake Casino in Michigan by introducing a new iGaming app called Play Gun Lake.
Playtech’s IMS platform and Player Account Management (PAM) will power the app, which will host Playtech proprietary iGaming content.
The strategic partnership between Playtech and Parx Interactive was announced earlier this year in February. More products will follow in Michigan as well as New Jersey, Pennsylvania, and Indiana.
Shimon Akad, Chief Operating Officer at Playtech, said: “The launch of Playtech’s iGaming partnership with Parx Casino is another key milestone in the development and delivery of our US strategy. The US is a highly sophisticated market and therefore demands a technology solution that provides a high-quality customer experience. We look forward to continuing our work with Parx Casino to deliver industry leading gambling entertainment across multiple states and products.”
Matthew Cullen, SVP iGaming and Sports at Parx Casino, added: “We are delighted to launch playgunlake.com, our new iGaming app in Michigan with Playtech and to bring the success of Parx into the Michigan iGaming market. Parx is constantly expanding its offerings to take user experience to another level, and to do so with Playtech’s industry leading content is particularly exciting.”